Friday, June 14, 2019

Post-Sale Marketing Schemes Still Effective

Offering products for sale on the back-end (i.e. after the initial sale) frequently works, even when the add-on products add little or no value.

Thursday, January 22, 2015

Alcohol ads on TV increase underage drinking

Seeing and liking alcohol advertising on television among underage youths was associated with the onset of drinking, binge drinking and hazardous drinking, according to a study. Alcohol is the most common drug used by young people. In 2013, 66.2 percent of U.S. high school students reported trying alcohol, 34.9 percent reported alcohol use in the past 30 days and 20.8 percent reported recent binge drinking. Science Daily

Monday, November 24, 2014

What? Expansion of gambling does not lead to more problem gamblers?

A recent research study is really counter-intuitive. It says that expansion of gambling doesn't lead to increased gambling.

COMMENT: this is absurd. If no gambling opportunities exist, then there will be no gambling. If gambling is "expanded" and made available, then there will be some gambling. There has to be a lower threshold and an upper threshold for this to be true.

Sunday, November 9, 2014

Are "light" or "low tar" cigarettes safer than regular cigarettes?

BACKGROUND: although "light" and "low tar" cigarettes are just as harmful as regular cigarettes, do smokers tend to believe otherwise?

METHODS: a face-to-face survey of adult smokers and non-smokers in seven cities was performed in China.

RESULTS: Smokers believed that smoother cigarettes were less harmful.

CONCLUSIONS: tobacco control policies must recognize that marketing has lead to the belief that a smoker's smoother sensations when smoking is associated with an erroneous lowered perceptions of harm.

Tob Control. 2014 Nov 4. pii: tobaccocontrol-2014-051977.

Monday, March 18, 2013

Does expressing anger on online rant-sites make you feel better?

The simple answer is: No, reading and writing on Internet rant sites does not  make people feel better. In fact, doing so increases feelings of anger. People frequenting such sites tend to have unhealthy, maladaptive behaviors towards problem solving.

Does expressing anger on online rant-sites make you feel better or worse?

Sunday, May 13, 2007

Pushing people's buttons.

Can it be as simple as 1-2-3 ?

Learn how to effectively and scientifically push people's buttons. Learn how to motivate people and get them to go along with you. Learn self-motivation and methods of tricking your brain into doing what you want it to do. Visit: